Monday, 30 July 2012

MailChimp Getting Started - no.4

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Getting Started

Test thoroughly
to improve performance
If you want to maintain a high open rate and stay out of junk filters, you should perform tests to make sure your campaigns are problem-free.
Test Emails and A/B Campaigns
Popup Preview
View your campaign in a popup preview once the design is complete for a quick visual once-over, and to check the dynamic content if you included merge tags. And don’t forget to send test emails, so you can examine a campaign in different email programs before it goes out.

A/B testing allows you to try out two different subject lines and send times on a test group within your list. The best response determines the winner, and we’ll automatically send the winning campaign to the rest of your list.
Inbox Inspector
Inbox Inspector
Inbox Inspector gives you a look at how your email design renders in popular web, desktop, and mobile email clients, and whether it's going to stay out of major spam filters. Use it before you send a campaign to help you discover areas for improvement.
Delivery Doctor
Delivery Doctor
If you're getting flagged as spam and can't figure out why, get some intel from our Delivery Doctor. It'll analyze your campaign and point out the weak spots, then give you specific pointers on how to strengthen them.
Learn more in MailChimp's
Email Campaign Testing Tips
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