Thursday, 10 January 2013

MailChimp v7.9, our new SMS app, and some email research

MailChimp
We've got two big announcements to share with you.

1. New features just went live


Yay, more improvements to our new drag and drop editor. We added the ability to save and re-use favorite templates, we tweaked the navigation (ever so slightly), and we added some advanced filtering to our campaign and subscriber search tool (don't worry, there's a cheat sheet).
 
Watch some videos of the drag and drop editor in action.

2. We've launched an SMS app for events

If you host events or meetups, you've probably had to send a last minute announcement or some breaking news to your attendees. Maybe the venue changed, or your speaker was a no-show, or the wifi password at the hotel got reset. Email's too slow for that, and getting up on stage isn't always an option. So we created Gather.

Back story on our blog | Available on the App Store

Visit the Gather website for details and a video.
Love,

Freddie Chimpenheimer

(and the MailChimp Team)



P.S.

We've recently published some email marketing research you might find useful:
  1. AOL and Hotmail users spend more than Gmail users
  2. Our Email Marketing Benchmarks have been updated, so you can compare your stats with others in your industry. This year, it's using data from 669 million email sends
  3. Guide: Best practices for your transactional email
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