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Wednesday, 3 July 2013
Guide to reporting and conversions, email design tips and more
How do you determine whether a campaign has been successful? And what do all the stats mean, anyway? In our guide on Reporting, Conversions and Email, we've not only demystified key campaign metrics, but how to measure email's contribution towards bigger-picture marketing goals - get it now for free.
While a mailto link may be the quick-and-dirty way to collect responses to an email campaign, there are some big drawbacks to using them. From email client glitches to ugly code, here's why using a contact form is the better choice.
iOS 7 Mail and Gmail's tabbed inbox - what you need to know
Put on your email robe and wizard hat - it's time to get up to speed with changes in two clients. First up, there's Apple's new Mail app on the iPhone - we've got a sneak-peek. Also, will Gmail's new inbox affect your open rates? Here's our take - we'd love to hear yours, too!
When selling email to clients, should mobile-friendliness be a default, or an optional add-on? We've summarized some of the impacts on time and strategy that designers should consider before signing a contract. There's a lively discussion on this topic - read on, then chime in!
Have a hot email hack or tip? Blog about it! This is how Nicole Merlin has risen to fame with Email Wizardry, where she regularly posts workflow ideas, advice and her favorite campaigns. In our Community Champion interview, we discuss Mailbox, giving back to the design community and why email is so misunderstood.
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