Friday, 9 August 2013

Smarter uses for lists and segments, plus a new subscribe form builder

Meet our new subscribe form builder | Panic! It's CSS3 animation and web fonts in email | HTML 5 in email: Current conditions and caveats | Add your Instagram happy snaps to campaigns | Single vs. double opt-in lists: The pros and cons | Invoice clients in Freshbooks, Xero and Harvest with imera | “Email design is never static” - Anna Yeaman, Community Champion |
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Campaign Monitor

August 2013 NEWSLETTER 
A smarter way to use lists and segments

Sending to List A, but don't want to contact anyone on List B? Now that you can exclude lists and segments, it's easier than ever to send more targeted campaigns.

Sounds good? We're glad we didn't exclude you from this newsletter, then!


Meet our new subscribe form builder

Our form builder has received a big overhaul, with new HTML 5 code, drag-and-drop fields, real-time previews and a fresh new look - it's just up to you to start collecting subscribers.


Code isn't your thing? You can also try our subscribe button and hosted subscribe pages.


Our email design gallery, by invitation only

If the number of email invites we've seen is anything to go by, our team must be feeling pretty popular this month. From Flagship's open house, to Flywheel's beta launch, this is your invitation to unlimited email inspiration, only in our gallery.

Leren Met Plezier Werkpress PSD Freebies Lexdray Open Device Lab
Humblesticks Sydney Convention & Exhibition Centre Flywheel Franklin Rd Flagship


Follow the gallery on Pinterest

Follow us on Pinterest for daily email design inspiration direct from our gallery




Panic! It's CSS3 animation and web fonts in email

Just as you were starting to think that CSS 3 was off-limits, along comes Panic with an email campaign packed with curiosities. From SVG masks to animated images, here are the techniques that mesmirize in modern clients... But also degrade gracefully in others.


HTML 5 in email: Current conditions and caveats

Is it too soon to be using <audio>, <video> and <canvas> in email campaigns? We tested these HTML 5 elements in the most popular email clients to bring you our verdict on whether the inbox is ready for dynamic images and streaming media - view our latest results.


Add your Instagram happy snaps to campaigns

If you're into posting heavily-filtered pictures of your #favoritethings, then you've likely flirted with the idea of also sharing them via email. It can be done - using RSS-to-email and Instagram, you can automatically import photos by account and #hashtag.


Single vs. double opt-in lists: The pros and cons

With research showing that 61% of senders use single opt-in lists, a line has been drawn in the sand. Should we be using double opt-in to protect our lists, or is confirmation an unnecessary hurdle? We'd love to hear from you - is single, or double the way to go?


Invoice clients in Freshbooks, Xero and Harvest with imera

Good news for our agency friends who toggle between Campaign Monitor and their billing app to manage client charges - it's now easy to convert sent campaigns into invoices with imera, a simple app for email marketers. It's free while in beta, so do the math and check it out.


“Email design is never static” - Anna Yeaman, Community Champion

This month's Community Champion, Anna Yeaman, has long been an advocate for the next new thing in email. From the push by big brands to "go responsive" to client misconceptions, read our Q&A with Anna on what it's like to be on the leading edge of email design.





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