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Friday, 9 August 2013
Smarter uses for lists and segments, plus a new subscribe form builder
If the number of email invites we've seen is anything to go by, our team must be feeling pretty popular this month. From Flagship's open house, to Flywheel's beta launch, this is your invitation to unlimited email inspiration, only in our gallery.
Just as you were starting to think that CSS 3 was off-limits, along comes Panic with an email campaign packed with curiosities. From SVG masks to animated images, here are the techniques that mesmirize in modern clients... But also degrade gracefully in others.
Is it too soon to be using <audio>, <video> and <canvas> in email campaigns? We tested these HTML 5 elements in the most popular email clients to bring you our verdict on whether the inbox is ready for dynamic images and streaming media - view our latest results.
With research showing that 61% of senders use single opt-in lists, a line has been drawn in the sand. Should we be using double opt-in to protect our lists, or is confirmation an unnecessary hurdle? We'd love to hear from you - is single, or double the way to go?
Good news for our agency friends who toggle between Campaign Monitor and their billing app to manage client charges - it's now easy to convert sent campaigns into invoices with imera, a simple app for email marketers. It's free while in beta, so do the math and check it out.