Friday, 7 February 2014

Use segments to send engaging email campaigns

Campaign Monitor

Target your subscribers with segments

We recently introduced a new, more powerful segment builder, to make it easier than ever to send targeted email campaigns. If you collect additional custom field data on your subscribers - like job titles, or survey answers - you can create segments in the builder, to tailor your sends to specific groups of people.

How can segments improve my campaigns?

A segment is a subset of one of your existing subscriber lists. For example, instead of emailing everyone on a list, you may only want to send an email to subscribers who have the job title of "Manager". Using segments, you can do this - and send specialized, highly relevant campaigns as a result.

Our new segment builder

Our segment builder is designed to make it incredibly easy for you to create highly targeted campaigns. Simply portion out the part of your subscriber list that your campaign is most relevant to and build your segment with "AND" and new "OR" statements. You'll also be able to preview how many subscribers are in your segment - and double-check their profiles - as you build it.

For more on using segments, read the announcement in our blog, or find out how they can be used to send more effective campaigns.

Finally, we'd love to hear your feedback on our new segment builder - if an idea or improvement comes to mind, simply reply to this email and we'll be in touch.

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